Password resets are a headache for users and company admins. Users often request a password reset when they have merely forgotten a password and admins are typically burdened at horrible times.

Password resets can comprise up to 20-50% of customer call volume, time and expertise are exponentially drained by avoidable requests. Employees with password reset problems lose productivity as they sit idle without access to corporate resources.

For online businesses, friction related to password resets is especially relevant. The vast majority of customers that are not frequent visitors to websites forget their passwords often due to password policies that require static password strength. The burden and cost of password resets is entirely avoidable by adopting SAASPASS as it allows for both stronger security and the convenience of never having to remember usernames and passwords.